'Angry Birds' creators raise $42 million for expansion
This comes as a landmark achievement for the company, which has recently surpassed the 1 million download mark for the game that is played by a whopping 40 million users, every month.
According to the Daily Mail, UK Prime Minister David Cameron and Australian premier Julia Gillard, are amongst the fans of the game that involves birds shooting at pigs.
The game was launched in December 2009, and it is amongst the top downloaded games currently.
“The funding round was co-led by venture capital firm Accel Partners, known for working with fast-growing companies such as Facebook. Also involved was the venture capital firm Atomico Ventures, created by Skype co-founder Niklas Zennstrom,” said a source.
Reason behind the expansion
The expansion plan is aimed at making the company an important entertainment media company in the future, and a cartoon version of 'Angry Birds' for television is also being mulled.
Rovio’s co-founder and chief executive, Mikael Hed said, “We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media. Our next big thing is to execute superbly well on our strategy.”
The company had previously launched the 'Angry Birds' soft toys, and more than 2 million of these have been sold.
'Angry Birds' St. Patrick version out
The much-awaited St. Patrick Day special levels have been launched for the game, which includes 15 new levels and a St. Paddy’s Day surprise.
“The Go Green, Get Lucky levels comes alive with cloverleafs, pots of gold and a delightful Celtic soundtrack, as well as pigs in Leprechaun hats,” informed a company spokesperson.
The company is known for launching special levels ahead of all special occasions. Previously, it had launched new levels for Valentine's Day, Christmas and Halloween.