Hyundai’s new slogan: ‘New Thinking, New Possibilities’
Hyundai said that its new slogan, “New Thinking, New Possibilities” will inspire the company to follow the success of products like Apple’s iPhone and the coffee making machines, Nespresso which are known for their premium quality worldwide.
At present, the company is the world’s fifth largest automaker along with its associate, Kia Motors.
On one hand, Hyundai is facing tough competition from Chinese car makers known for their cheap cars and on the other hand, from high end luxury cars from European auto makers.
The new strategy adopted by Hyundai targets the segment between the popular and premium cars, told Hyundai’s marketing Director, Cho Wong Hong in Seol. He added, “It is a market that has not been tapped by other car makers before.”
The new strategy embodies itself in the latest offering from Hyundai that is the Veloster utility coupe’, which was also showcased at the Detroit auto show.
Veloster, which boasts of a unique three door design, marks the company’s first step in the ‘new premium segment.’
Hyundai willing to improve brand image
Hyundai had received global recognition from the auto industry, for offering high quality products at competitive prices with added features, but now the management wants to improve its brand ranking which stands at 8th position currently.
Hyundai’s Brand Strategy Director, Lee Kwang-Guk said, “We do not want to be the biggest car maker. We want to be the most loved car brand.”
Hyundai plans to achieve this, by offering cars having premium features and design at affordable prices.