Nokia set to unveil new Windows Smartphone
This could be a major statement by Nokia to its competitors in the Smartphone market. HTC, Samsung and LG have already announced that they are coming with Windows Phone handsets sooner.
Nokia and Microsoft are in a partnership, in which Nokia has already announced that it will be using Windows phone operating system in all its upcoming Smartphones. On the other hand, Microsoft with Nokia wants to make Windows phone operating system a solitary system in the market.
Android based Smartphones have taken over the Smartphone market because of which Nokia faced heavy losses. Nokia’s third quarter net loss was $94 million and in the third quarter Nokia faced $512 million loss.
Big week for Nokia
This Wednesday will be very big for Nokia as not only they will be looking to make a comeback but, also they will be looking to prove their CEO, Stephen Elop right in making a deal with Microsoft.
Rob Sanfilippo, a research vice president with the independent analysis firm Directions on Microsoft said, “This is what could make the difference from Windows Phone becoming an also-ran or being a solid No. 3 and making its way to No. 2 in coming years.”
According to analysts, Nokia might be launching both low end and high end models but, it needs to concentrate on the low end models. It is because low end models could address larger market internationally and they have been popular in the past.
An analyst, Sanfilippo said, “They need to show a high-end model to get aficionados more interested in Nokia's capabilities, what Nokia can do to differentiate from other companies, using hardware running on Android or Apple's operating systems.”
European and Australian market
According to Gartner analyst Michael Gartenberg, Nokia might come up with different models but, the important thing is when they will start its delivery. It is expected that Nokia’s new Windows based Smartphone will be available in Europe and Australia about the end of this year, as it has a stronger market there.
Sanfilippo said, “So just due to the fact that Nokia has strength in other parts of the world, I think they'll try to maintain those strengths, maybe learn a few lessons, do some fine tuning, use that leverage and then come here.”