Yahoo, Bing searches more effective than Google, finds survey
According to the released data, Yahoo showed more success rate with over 81.36 percent searches ending up in a visit to a website, followed by Bing with 80.60 percent. Google showed a 66.63 percent success rate.
In 2009, a deal between Yahoo and Microsoft officially allowed Microsoft’s Bing to power Yahoo’s search results in the U.S and Canada.
Room for improvement for search engines
According to Hitwise, Yahoo and Bing combined had a 28.05 percent, with Yahoo’s 15.07 percent and Bing’s 12.98 percent share of all U.S. searches calculated in the four weeks that ended last month.
Microsoft reported a 16.5 percent increase in its revenue for online services, including search, in its’ latest quarter.
However, Google still accounted for a 66.05 percent of the search share. Other search engines accounted for 5.09 percent of U.S. searches, said the data.
Hitwise stated, "The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information."
Increase in longer search queries
The analysts also found an increase of 3 percent of longer search queries— five to eight words or more— with a decline in shorter search queries—those from one to four words.
The report stated, “Longer search queries — those averaging five to eight words or more — increased 3 percent from June 2011 to July 2011.”
“One-word searches comprised the majority of searches, amounting to 25.32 percent of all queries. Shorter search queries — one to four words — decreased 1 percent from June 2011 to July 2011,” added the report.