Verizon to launch digital media service in July
On Monday Verizon announced a digital media utility service which is designed to help advertising, media and entertainment companies. The service will provide computerized, on demand content to the consumers on their Smartphone, tablets and TV.
According to David Rips president of the unit which is overseeing the project, Verizon has been developing this service for nearly three years. Rips said that the service will be available for commercial release in July.
Rips said that they will take the content from the content creator and the content will be delivered from Verizon's global IP network and from Verizon's IP network across the world and two new secure data centers in northern Virginia and southern California.
In an Interview Rips said, “We are going to be the world's first fully automated, end to end digital media utility that generates enormous economies of scale and true unicast streams to any device, on any platform, at any time that consumers want it, on demand.”
Rips said the benefit they are providing content creator is that they need not customize content to enable it to run on different operating systems. He also added that Verizon’s 200 developers have worked on this project with other staff from the company.
Rips said, "It will be the right version for the device, with the right ads that are contextually selected and inserted.”
An analyst at Yankee Group, Terry Cudmore said the service will be sold to all types of retailers and content providers. He said, “This will make their lives a lot easier and should be interesting to them.”
He added, “It's a fairly big deal and right now you couldn't call anybody else a real competitor, so Verizon can almost set the market for the space.” Terry said that Verizon has not revealed the cost of this service.