Fabulous marketing and publicity helped in profit
The existing customers of the Verizon Wireless were permitted to place the order for the iPhone on Thursday.

The official launch of the iPhone is on Feb 10. Though company set a record on the first day but it declined to give any details about the exact number of phones sold.

It was learnt that Verizon would be offering its customers unlimited data usage plan, through an ‘unadvertised loophole’, now even AT&T has started providing its existing users having limited data usage plans with the unlimited package, so that they don’t run to Verizon.

An AT&T customer Jose Argumedo, who lives in Brentwood, N.Y., said that after a call to the AT&T customer care recently, he was switched on to the unlimited plan.

“AT&T doesn’t have any time to waste once it loses its exclusive right to sell the Apple iPhone. It needs to play its cards right to keep the advent of the Verizon iPhone from slowing its growth,” said an analyst.

As Verizon’s iPhone is said to have none of the glitches that are faced by existing AT&T customers, it is bound to attract AT&T’s customers, which could lead to a major damaging move for the No. 2 mobile carrier.