Google is now the owner of PostRank, an internet company that provides analytical data on social networking websites, said a blog post by PostRank.
In the blog post PostRank's Chief Technical Officer, Ilya Grigorik stated, “We are extremely excited to join Google.”
“We believe there is simply no better company on the web today that both understands the value of the engagement data we have been focusing on, and has the platform and reach to bring its benefits to the untold millions of daily, active Internet users,” he added.
While the exact terms of the deal ware not revealed, reports indicate that the move will help in Google’s social media strategy.
Boost to Google’s social agenda