“Professional music producers generally capture studio recordings in a 24-bit, high-fidelity audio format. Before the originals, or masters in industry parlance, are pressed onto CDs or distributed to digital sellers like Apple's iTunes, they're downgraded to 16-bit files,” informed a source.

The files are compressed to lessen the download time and for easy streaming of the tracks on the web.

But maybe, if music retailers provided higher-grade recordings, quality would not be comprised and this though, led to the online stores in initiating talks with music sellers.

While policies of Apple’s proposal have so far not been accepted, Google expects to garner better response.

But an advantage that Apple has over Google is that it already has an Application Store and Google would have to get people and online content providers, to sign up on its ‘One pass’ application that is being launched for the service.

On the other side, the rules that have been framed by Apple are not considered friendly by online content producers and Google is offering the service, without many reservations for the content providers.

The Apple rules

But not happy with the service, the media groups disapprove of letting Apple Inc. pull apart their customer base.

“Apple is using the popularity of its digital devices and its iTunes and App Store to stake a larger position in the media and entertainment business. Meanwhile, as the digital-media world evolves, publishers are struggling to establish online subscription businesses in anticipation of further erosion in their offline businesses,” revealed an industry insider.