In order to keep the players hooked on to its games, the social gaming company Zynga that has the tag line ‘Connecting the World Through Games,’ has started a new portal called Rewardville.
“With RewardVille, our aim is to delight players by rewarding them with new Zynga-level points and exclusive limited edition virtual items,” said the Vice-President of Zynga, Roy Sehgal.
For all those not familiar with Zynga, it is the same company that has made Farmville, Zynga Poker, and Mafia Wars that are current hot favorites of more than 250 million users on Facebook.
According to AFP, Zynga raised $1 million in 36 hours through its games for Save the Children’s Japan relief efforts, after the users purchased virtual products in games like Farmville, CityVille and Frontierville.