The new name Prii was decided by online voting.

Unique branding strategy
The Japanese car maker holds a dominant market share, all over the world and they certainly know how to increase their sales by promoting their successful breed of cars more efficiently.

Branding helps any company to reach its target audience more effectively and Toyota has planned up an interesting customer interactive strategy, to make this new branding move more acceptable by their loyal fans.

A report issued by the U.S. Department of Energy (DOE) said that the goal is achievable.

The report issued on Tuesday, tried to convince that the goal can be achieved and the government has already invested heavily in the electric cars, in the last two years.

Government aims at 1 million electric cars
The government has also tightened the fuel economy standards, to drive automakers towards making electric vehicles.

A glance of the 60 second advertisement that will be telecasted during the game, was released by the company.

The ad is catchy
The ad is fun to watch. All the Mercedes-Benzes are called home. The cars come from everywhere throughout the world, ranging from America to as far as the Sahara desert.

All the cars assemble at a place which resembles Stuttgart, where they meet the new models offered by Mercedes Benz.

It appears to be a smart plan, whereby the company is planning to showcase its rich heritage along with the new models that it is planning for the future.